CRC Reputational Impacts Research

As part of the Climate Change Committee's work to review the CRC they interviewed a range of participants on their views of the reputational impact of the scheme:

Home improvement retailer
"Reputation is also important as our store has a reputation of good Corporate Social Responsibility – first store to use 100% recycled timber."

Department Store
"Our board will take note of the league table position. Customers will expect the company to be green."

Trade Association
"Reputation is a big driver for the supermarkets, and they will look to outperform each other. Consumers do push them to do more, and the supermarkets are continuously testing consumer behaviour."

Hotel
"Reputation is very important given reducing energy demand is part of the company's philosophy – corporate customers will ask what the CO2 emissions per room are. We will want to do very well compared to rival UK hotels."

Local Authority
"Reputation is important given we are a leading local authority on environmental issues and have set ourselves ambitious targets to reduce emissions on our own estate."

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